Bigger Isn’t Necessarily Better
From young, qualified first-time home buyers to 50-and-olders, moving, up, over or down, a new breed of buyer is descending upon the Silicon Valley Housing market.
They’ve worked hard to save, they have solid jobs and they are qualified to buy big.
But offer them what they can really afford and they’ll give you the thumbs down.
They are the new financial conservatives.
They’d rather not be house poor.
They can afford much more, but they want less — less square footage, a smaller energy bill, fewer cleaning and maintenance headaches, but most importantly, less to pay out on the monthly mortgage.
They want a simpler, smaller American Dream.
It’s all about the “more” that comes with the “less.”